The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) released the Pictograms of the Beijing 2008 Olympic Games on the occasion of the 2-year countdown to the opening of the Games.

the Pictograms of the Beijing 2008 Olympic Games integrate pictographic charm of inscriptions on bones and bronze objects in ancient China with simplified embodiment of modern graphics, making them recognizable, rememberable and easy to use. Skillfully using the effect of sharp contrast between the black and white colors which the typical Chinese traditional artistic form of rubbings have, the Pictograms of the Beijing Olympic Games display distinct motion character, graceful aesthetic perception of movement and rich cultural connotations, thus arriving at the harmony and unity of form with conception.

The Beijing Olympics Pictograms comprise of 35 sport icons, namely those of athletics, rowing, badminton, baseball, basketball, boxing, canoe / kayak flatwater, canoe / kayak slalom, cycling, equestrian, fencing, football, artistic gymnastics, rhythmic gymnastics, trampoline, weightlifting, handball, hockey, judo, wrestling, swimming, synchronized swimming, diving, water polo, modern pentathlon, softball, taekwondo, tennis, table tennis, shooting, archery, triathlon, sailing, volleyball and beach volleyball.